Monday, May 25, 2020

The Great Gatsby by F. Scott Fitzgerald - 1741 Words

Book Report The Great Gatsby Book Report Book Written by F. Scott Fitzgerald This report is based upon the book, The Great Gatsby, written by Francis Scott Key Fitzgerald. This book is published by Simon Schuster in 2004, and it is an imprint of Charles Scribner’s Sons, originally published in 1925. It is also considered as one of Francis Fitzgerald’s â€Å"magnum opus† or great work. Introduction Do you appreciate a good mystery? In the Great Gatsby, Francis Fitzgerald gives a glimpse inside the forestalled love of the infamously wealthy Jay Gatsby and the beautiful Daisy Buchanan in a period of deteriorated moral and social values. This Jazz Age and Modernist novel exists as an eye opener in events that still occur at the center of the American culture. It evokes the world through the emotional outcome of Gatsby’s pursuit of his dream towards proving himself and winning the heart of his one and only love. Theme The main theme of the novel is the collapse of the American Dream at an age of unknown affluence. It is one of the habitual matters in the literary world. Cynicism, as portrayed by Fitzgerald in the novel, is approached not only through the effects of greed and pursuit of happiness, but also through the sense that it corrupts the major characters of the novel, including a part of the American culture. This becomes a detrimental cause of the theme due to the characters’ motivation for self-interest. Another theme of the novel is the structure and development ofShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Thursday, May 14, 2020

Twelfth Night Comedy by Shakespeare and Its Effect on...

Twelfth Night Comedy by Shakespeare and Its Effect on Other Writings While Great Expectations and Gulliver’s Travels were not written as comedy, humor is seen in them. The comedy in Shakespeare’s Twelfth Night can be related to the comedy in those writings, although Shakespeare used a variety of comedic techniques, not used in either Great Expectations or Gulliver’s Travels. The comedy in Twelfth Night varies greatly from the comedy in Great Expectations and Gulliver’s Travels at times. Irony is a common comedic element seen in all three works. Jonathan Swift’s Gulliver’s Travels is commonly known as a satire, therefore it uses improbable irony as a tool. The misfortune, ridiculousness and contradict of Gulliver’s adventures is funny.†¦show more content†¦Although there are many opinions about the play’s nature, it is commonly seen as an influential comedy. In the play, two twins are shipwrecked on the coast of an ideal country, like Disneyland, called Illyria. They are separated, neither knowing the other is alive. The female, Viola, pretends to be a male page and works for the duke Orsino. Her job is to woo the lady he likes, Olivia. Viola is wooing for Orsino, pretending to be Cesario, and Olivia falls in love with her! Meanwhile, a man called Antonio is helping her twin, Sebastian. In the end Viola and Sebastian meet, the Duke marries Viola, and Sebastian marries Olivia. There are many comedic aspects of this play, one is Maria’s letter. Maria, a helper of Olivia, writes a letter to trick Malvolio into making a fool of himself by making him think Olivia likes him. Maria’s letter says: â€Å"If this fall into thy hand, revolve. In my stars I am above thee, but be not afraid of greatness. Some are born great, some achieve greatness, and some have greatness thrust upon ‘em. Thy Fates open their hands. Let thy blood and spirit embrace them. And, to inure thyself to what thou art like to be, cast thy humble slough and appear fresh. Be opposite with a kinsman, surly with servants. Let thy tongue tang arguments of state. Put thyself into they trick of singularity. She thus advises thee that sighs for thee. Remember who commanded thy yellow stockings and wished to see thee everShow MoreRelated A Comparison of Romantic Love in A Midsummer Nights Dream, The Tempest, and Twelfth Night1505 Words   |  7 PagesDream, The Tempest, and Twelfth Night In all of Shakespeares plays, there is a definitive style present, a style he perfected. From his very first play (The Comedy of Errors) to his very last (The Tempest), he uses unique symbolism and descriptive poetry to express and explain the actions and events he writes about. Twelfth Night, The Tempest and A Midsummer Nights Dream are all tragicomedies that epitomise the best use of the themes and ideology that Shakespeare puts forth. NaturallyRead MoreTwelfth Night2039 Words   |  9 PagesTwelfth Night Twelfth Night is a comedy of light and shade. Its characters are not unreservedly happy and the events are not unreservedly humorous. Discuss. As a comedy, Twelfth Night is obviously intending to not only entertain its audience but also point out problems in society. It is imperative to entire merit of the play not to be realistic but to allow for empathy. Therefor to have a comedy of complete lightheartedness there would be no balance Read MoreThe Different Types of Comedy Employed by Shakespeare in Twelfth Night741 Words   |  3 PagesDifferent Types of Comedy Employed by Shakespeare in Twelfth Night William Shakespeare wrote Twelfth Night in 1914 as he was commissioned by Queen Elizabeth I to write a comic play for very important Italian courtier. The play included themes of love, confusion, disguise and other particularly funny topics from Shakespearean time. The title Twelfth Night fits in well with the comic play for a number of reasons. Twelfth Night is the name used for the Twelfth Day afterRead MoreGender Roles And Roles Of William Shakespeare s The Merchant Of Venice 1837 Words   |  8 Pagesplays an important role in Shakespeare’s comedies. Cross gender roles and cross dressing are essential not only for the inherent humour of the situation but also for the advancment of the plot. English Renaissance stereotypes of women and men and their various roles and responsibilities in society are reflected in Shakespeare. What sets Shakespeare apart is the fact that he also challenges, and at times even breaks down those stereotypes especially in his comedies. Hamlet may proclaim â€Å"Frailty thy nameRead MoreFrom Where did William Shakespeares Greatness Come?755 Words   |  3 Pageswe may be.†~ William Shakespeare. It is not known if Shakespeare had any hand in the publications of his plays, in which he is so well known for. â€Å"Some are born great, some achieve greatness, and some have greatness thrust upon them.†~ William Shakespear e. Was he just born great? Did he simply achieve greatness? Did he have it thrust upon him due to the changing times in which he lived? So many questions remain, even though more is known about William Shakespeare than any other person of his time.Read MoreWilliam Shakespeare s Twelfth Night1762 Words   |  8 PagesShakespeare wrote the romantic comedy play, Twelfth Night, in the year 1601. Despite being over 400 years old, people have been studying and performing the play continuously. Even though some may argue American audience now cannot understand the significance of social hierarchy in the play nor the lines written in Shakespearean English, Twelfth Night remains popular today as shown by New York Times’ publishing of seven reviews on different performances of Twelfth Night. At the same time, ShakespeareRead MoreWilliam Shakespeare s Twelfth Night And Sheridan s The Rivals1884 Words   |  8 Pages The theme of ‘love’ is central to the attitudes in both Shakespeare’s ‘Twelfth Night’ and Sheridan’s ‘The Rivals’. Both playwrights highlight the different kinds of love and portray these through each character’s experience with the emotion. In both plays, the complexity of love is embodied by deception which demonstrates how easily our feelings can be manipulated, which is also conveyed through comedy. Shakespeare mocks the main character’s idea’s of love by showing how the devotion that connectsRead MoreWilliam Shakespeare s English Literature Essay1667 Words   |  7 PagesWilliam Shakespeare has been best known for his poems, plays and masterful piece of writings in the English language. He has been referred to as the England s national poet and the Bard of Avon. He produced over thirty eight plays, hundred fifty four sonnets, five poems, and more verses. Shakespeare s plays consist of mainly tragedies, co medies and histories which are regarded as one of the best in those genres. The plays, the poems, and the sonnets have had a significance influence in EnglishRead MoreWilliam Shakespeare s Twelfth Night1502 Words   |  7 PagesThe very ï ¬ rst word following the dramatis personae in the text of William Shakespeare s comedy, Twelfth Night, or What You Will, is Music. The first thing that playgoers hear at the beginning is music. This music is being played for a duke, a powerful lord residing over the setting of all the characters. He is surrounded by other lords and his attendant, Curio. The duke, Orsino, cannot help but comment: If music be the food of love, play on, Give me excess of itRead More Comparing the Love of Romeo and Juliet, Twelfth Night and the Bible4838 Words   |  20 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   No emotion has such universal meaning as love. It is an integral part of the human condition. Love is the basis for by which all other emotions can be gauged. Friendship and even grief are steeped in love. Love is so central to our lives that it is fitting and proper that it should be the topic of so much discussion. Every culture and every writer has some commentary or evaluation of love. The New Testament has its share of love commentary. The entire basis of the Christian tradition is

Wednesday, May 6, 2020

How Does Much Friends Affect The Self Esteem Of A Student...

Jose shared how he tries to hide that he is a First Generation College Student for he is afraid that he might be judged by his peers of being ignorant. He shared that many people have a stereotype that First Generation College Students do not know what they are doing in college and that they are not smart enough. He said he tries harder than most of his peers to make sure that he does not get that label when his friends find out he is a First Generation College Student; he reminds himself that it is a motivator to succeed. His statement taught me about how much friends can impact the self-esteem of a student and the effect it can have. I asked the students if they can go back in time when they applied for different colleges and universities what would they do differently or wish you had. They all shared that they wish they had a mentor who would lead and guide them about the steps into going to college. They wished they had someone who offered guidance to know what campus might be the best fit for their character and talents. They emphasized the fact that it would have been helpful if there was a clear instruction on how to fill out FAFSA. They talked about different terms that they did not understand until they heard from their peers. Overall, they wished they had more information about the process of applying to different colleges with detailed information about what it means to the students and the parents. I have sought out different resources to read aboutShow MoreRelatedSelf -Esteem and Student Success1511 Words   |  7 PagesThe Effects of Self-Esteem on Student Success Cristine Scott Central Michigan University CED 502 Student Development in Higher Education Mr. John Lalibertà © In today’s’ society, success is often measured by academic and professional achievement. Higher education provides more opportunity and freedom. Statistics verify that generally, the more highly educated have higher earnings and there is a significant difference between wages earned by employees with College degrees and those without. HigherRead MoreSocial Media1185 Words   |  5 PagesHow Computers Affect Teen Lives? Suicide takes the lives of nearly 30,000 Americans every year. A person dies by suicide about every 15 minutes in the U.S. An attempt is estimated to be made once every 40 seconds. Many who attempt suicide never seek professional care, and it has generally been found that those who post suicide notes online tend to not receive help. Social media sites such as Facebook and Twitter are known to cause a lot of the suicides. Social media is made up of webRead MoreThe Low Sense Of Self Esteem1548 Words   |  7 Pagesvery difficult to fit into, many people feel as though they do not belong to a set group of people; therefore, they tend to have a lower self esteem which causes them to act out. Being isolated causes one to feel a lack of confidence within themselves because him or her can feel as though they are not wanted and do not belong. This low sense of self esteem affects a person’s motivation and mental health. Social norms can cause people to feel alone and as t hough they have no one there for them. On theRead MoreSocial Media Versus The Teenage Mind1748 Words   |  7 Pageshave grave consequences on a teenager’s physical, psychological, and social development and can lead to cyberbullying. The teenage years are an important part of developing a self-identity. These years are when children began to separate themselves from their parents and form an individual identity of who they are and how they want to be perceived by society. Famed sociologist Morris Rosenberg found that â€Å"identity construction involves both identity announcement and identity placement† (MehdizadehRead MoreAnalysis Of Prader Willi Syndrome, A Very Low Incidence Disability1431 Words   |  6 Pageslearning about the son’s disability and how the different family subsystems are affected. When the family found out that the last son was diagnosed with this disease there had to be a lot of adaptability for the family because their lives would have to be altered to accommodate the son. The culture of the family had changed once the son was born. The mother talked about how as the son grew up and they lived with a child with a disability their whole family became much more patient with him, and everyoneRead MoreWhy I Want For The People Who Will Influence My Identity Essay1689 Words   |  7 PagesEver since I was little, my mom has repeated little sayings to my brothers and I. One of her favorites was, â€Å"You can pick your friends, you can pick your nose, but you can’t pick your friend’s nose.† While this research project is not headed in the direction of nose picking, as I have gotten older, this quote has caused me to reflect on the choices I have made in terms of who I am. If I do indeed hold the power to choose the people who will influence m y identity the strongest, why did I not chooseRead MoreBullying As An Acceptable Schoolyard1486 Words   |  6 Pagesforce you to do their homework comes to mind. However, this perception of bullying as an acceptable schoolyard â€Å"rite of passage† is incredibly antiquated and hardly encompasses the seriousness of the issue that â€Å"bullying† has become. Bullies today are much crueler; they may carry weapons on school campuses, and thanks to social media, can follow the victim into their homes. In some of the most extreme cases in the last few decades have resulted in young victims who have attempted/succeeded in committingRead More Self Esteem in Our Culture Essay1567 Words   |  7 PagesSelf Esteem and Culture Self esteem is all about how much people value them self, the pride they feel in themselves, and how worthwhile they feel. Self esteem is important because feeling good about yourself can affect how you act. A person who has high self esteem will make friends easily, is more in control of his or her behavior and will enjoy life more (Heine). To begin you must understand that there is a difference between high self esteem, arrogance, and pride. Arrogance is a negative traitRead MoreSocial Media And Its Effects On Society954 Words   |  4 PagesDo people ever think about how much time they spend online? Have they noticed its effects on them? As stated by Andreassen, Pallesen and Griffiths (2016), â€Å"Social media have become an increasingly popular leisure activity over the last decade.† Yes, there are always two sides to everything, the good and the bad. Social networking can yield both benefits and problems with similar individuals. Social networking highlights both negative and positive effects also on students, according to the argumentRead MoreSocial Media Effects On Relationships1338 Words   |  6 Pagescomments, pictures and even articles. They accomplish a long friends list and many social interactions whether real-life friends or online friends. Facebook is one of the leading social networks, it consists currently of more than billion user around the world . It is part of everyone’s daily life st yle, it can be accessed at any time anywhere, and the technological developments as advanced mobile phones, tabs and iPad have ease this so much. Different genders and age intervals are using these social

Tuesday, May 5, 2020

Ratio Analysis of Ultra Electronics and Boeing - Sample Solution

Question: Describe about the Ratio Analysis of Ultra Electronics and Boeing company? Answer: About the companies: Both the companies under review belong to the industry of Aerospace and Defence. Ultra Electronics is the company that offers many of the generating highly differentiated solutions and solutions with the products in Defence and Aerospace, Security, Cyber, Transport and Energy market by applying the electronic and software technologies in demanding and critical environments in order to meet the needs of the customers. The company uses innovation to meet the different requirements of its customers and better than the solutions that are offered by its competitors. (Ultra electronics, 2015) Boeing is one of the largest aerospace company and a leading manufacturer of the commercial jetliners and defence, space and security systems. It is the top US exporter and the company supports airlines and the US and the allied government customers in more than 150 countries. The company offers its products and the tailored services that includes the commercial and military aircraft, satellites, weapons, electronic and defence systems, launch systems, advanced information and communication systems, and performance-based logistics and training. (Boeing, 2015) Introduction: Ultra Electronics increasingly uses its wide portfolio of the specialist capabilities that allows its highly differentiated solutions into the defence and aerospace, security and cyber and transport and the energy market sectors. It is this broad diversity that gives a good resilience to the financial performance of the company and goes onto provide the solid growth. During the last 12 months, the group has used the uncertainty in the US government funded market but the lack of clarity has resulted in the delays in the expected orders, approvals and payments. It is the continued fiscal pressures that results in the broader government funded markets, changing market dynamics that have tested the business model of the company. But the groups sustained investment and the constant focus on improving the operational efficiencies along with its inherent agility that has shown the model that it is robust and has positioned the company for growth during the times of the normal returns. (Ultra electronics, 2015) The revenue of Boeing increased by 6% during the year and recorded an amount of $86.6 billion with the increase of 20% in the core earnings per share. The earnings per share were recorded at $7.07. The core earnings were set between $7 and $7.20 whereas the GAAP earnings per share were set between $6.10 and $6.30. The revenue guidance were set between $87.5 and $90.5 billion. The chairman reported that the operating cash flow before the amount of pension were estimated to be $7 billion whereas the operating cash flows before the set at $6.25 billion. The fourth quarter results recorded an increased amount of the revenue and earnings along with an increased returns to the shareholders. The following is the graph for the 5 years: This report aims at discussing the various aspects and the indicators and ratios in respect of Boeing (which is the target company and is being compared with the Ultra Electronics) and then giving the recommendations as to how the same could be improved. Performance: In the end of the November, Boeing had employed about 82,500 in state of Washington, but this number has reduced from 3,900 from January 2013. Even then, the investors love the company. The orders and the backlog are very strong for the airliners. The sector of defence sector has not been hit by the market as was expected. The balance sheet shows a very good performance of the company. The company went on to raise its dividend by 50% and had also announced a $10 billion stock buyback. The dividend alone meant that about $2.16 billion worth of shareholders next year. (Seattle times, 2015) The legal disclaimers that are followed in the market are the legal disclaimers that included the marketing and advertising around the funds and other investments. The company enjoys a great track record in the area of business and it also inspires confidence about the performance in the future. The past financial performance of the company is very impressive. From the past 5 years, the group has indicated that it has a compounded annual growth rate of 16pn. The return of the shareholders includes the rise in the share price and the payments of the dividends. The company has also forecasted the rise of 11pc with the pre-tax profits with 23pc. The balance sheet of the company is robust with the net cash. The company enjoys the history of making the sensible strategic purchases work. The shares yield about 2.3 pc trading on the December 2011 earnings. (Telegraph, 2015) Cash flow statements: In respect of Boeing, the operating cash flows during the last quarter were $1.4 billion and this reflected the production rates of the commercial airplanes and strong core operating performance and the timing of the receipts and the expenditures. During the year, the company has repurchased the 7.6 million shares for $1billion and then paid .4 billion as dividends. On the basis of the strong cash generation and the outlook, the board authorized to pay an additional $10 billion share repurchase program and then raised the quarterly dividend of 50%. In respect of Ultra electronics, the notes of the cash flow statement shows that the company has incurred an impairment loss of $44,239 thousand during the year 2013. There is a significant amount of an increase in the receivables from $5,696 thousands to $43,144 thousands. There is a significant change in the cash outflow from the fall in the debt and the finance lease from $8898 to 521 thousands. Non-financial performance indicators: Ultra electronics: The company enjoys the portfolio of its specialist areas. The company concentrates on providing its customers with the capabilities and the systems by using the groups electronic and the software solutions of the niche markets in defence, transport and energy. The company focusses on the development of the specialist capabilities that provides the differentiated solutions in order to cater to the requirements of the customers. The company has about 150 specialist capability areas. The customer base of the company has widened and this allows its wide portfolio of the specialist capabilities to its customers around the world. The company is a supplier to a wide variety of different project offices, integrated project teams and the platform teams. It also caters to the larger number of different customers. The geographic footprint of the company has pursed the company in gaining an access into the second largest addressable defence budgets in the world. The US spends more on each of the defence each and every year than the rest of the countries when counted together. The majority of the acquisitions of the company has rather been been in North America. (Ultra electronics, 2015) Boeing: The company is all set to the core values that only define who they actually are and also, serve as the guideposts that helps the company in becoming it desires to be. The company takes a high road when it comes to practising the highest ethical standards and in honouring its commitments. It takes its personal responsibility for its own actions. The company strives for the first time quality and aims at continuous improvement in meeting the standards of excellence stakeholders that are expected from them. The company values the human life and health above anyone else and takes the actions according to the maintenance of the safety in the work places, products and the services. The company feels personally accountable towards the safety and collective responsibility for the safety of the people. In meeting the quality, costa and schedule, the safety is never compromised. The company values its skills, strengths and the visions and views of the diverse teams. The company foster the collaborative workplace and engages the employees where they find the solutions for their customers in order to fulfil their common business objectives. The company acts with integrity, consistence and honesty. They value culture, openness and inclusion in which each and every one is treated fairly and where everyone has an opportunity to contribute. The company is a responsible partner, partner, neighbour and citizen to the diverse communities and the customers that it serves. It promotes health and the wellbeing of the people their families and the communities. The company is very cautious about its environment. It volunteers and financially supports education and the other worthy causes. The company operates profitably and with integrity. The customers are provided with the best value innovation and with this, they achieve the competitive edge of their own markets and enables its employees to work in a safe and an ethical environment with a highly attractive and a competitive mix of the pay along with the benefits. The companys hares its ability of the future success and rewards its customers by maximising their wealth. The company conducts its business lawfully and ethically when it comes to their suppliers and helps in strengthening the communities all around the world. (Boeing, 2015) SWOT Analysis of Boeing: Strengths: The strengths of the company includes the fact that it builds the best products in the world and produces a variety of the products to meet the demand of the different customers. Weakness: The company spends a huge amount of money in research and development each and every year and this affects its earnings. The company has a huge amount pf pension cost. Opportunities: The company has very good image in the eyes of its customers and this makes the products of the company reliable. The employees drill around 18 million holes each year and this shows that the company has an opportunity to improve its performance and produce best quality products. Threats: This industry is best affected by the regulations and the contracts of the government and this is very uncertain. Ratio analysis: The following are the ratios that have been calculated. (Amounts in in thousands) (Amounts in $ in millions) Ultra electronics Boeing company Profitability ratios: Profit before interest and taxation 49281 6618 Equity and debt 393843 23069 Return on capital employed 12.51% 28.69% Net profit after taxes 38157 4585 Equity 321179 14997 Return on equity 11.88% 30.57% Net profit after taxes 38157 4586 Revenue 745154 86623 Net profit ratio 5.12% 5.29% Gross profit 221467 13430 Revenue 745154 86623 Gross profit ratio 29.72% 15.50% Need to improve Liquidity ratios: Current assets 334021 65074 Current liabilities 305795 51486 Current ratio 1.092303667 1.263916404 Current assets-stock 276247 22162 Current liabilities 305795 51486 Quick ratio 0.903373175 0.430447112 Need to improve Efficiency ratios: Inventory*365 21087510 15662880 Cost of sales 523687 73193 Inventory holding period 40.26739255 213.9942344 Need to improve Debtors*365 87569340 2389290 Revenue 745154 86623 Debtors holding period 117.5184459 27.58262817 Creditors*365 98516055 3466770 Cost of sales 523687 73193 Creditors holding period 188.120108 47.36477532 Need to improve Financial structure: Long term borrowings 72664 8072 Long term borrowings equity 393843 23069 Gearing ratio 18.45% 34.99% Profit before interest and taxes 49281 6618 Interest expense 9723 386 Interest cover 5.068497377 17.14507772 The following are the comparative ratios for the 3 years: (Amounts in $ in millions) 2013 2012 2011 Boeing company Profitability ratios: Profit before interest and taxation 6618 6352 5891 Equity and debt 23069 14940 13626 Return on capital employed 28.69% 42.52% 43.23% Net profit after taxes 4585 3900 4018 Equity 14997 5967 10018 Return on equity 30.57% 65.36% 40.11% Net profit after taxes 4585 3900 4018 Revenue 86623 81698 68735 Net profit ratio 5.29% 4.77% 5.85% Gross profit 13430 13142 12996 Revenue 86623 81698 68735 Gross profit ratio 15.50% 16.09% 18.91% Liquidity ratios: Current assets 65074 57309 49810 Current liabilities 51486 44982 41274 Current ratio 1.263916404 1.274042951 1.206813006 Current assets-stock 22162 19558 17570 Current liabilities 51486 44982 41274 Quick ratio 0.430447112 0.434796141 0.425691719 Efficiency ratios: Inventory*365 15662880 13779115 11767600 Cost of sales 73193 68556 55739 Inventory holding period 213.9942344 200.99065 211.1196828 Debtors*365 2389290 2046920 2114445 Revenue 86623 81698 68735 Debtors holding period 27.58262817 25.0547137 30.76227541 Creditors*365 3466770 3428810 3068190 Cost of sales 73193 68556 55739 Creditors holding period 47.36477532 50.01473248 55.04565923 Financial structure: Long term borrowings 8072 8973 10018 Long term borrowings equity 23069 14940 13626 Gearing ratio 34.99% 60.06% 73.52% Profit before interest and taxes 6618 6352 5891 Interest expense 386 442 498 Interest cover 17.14507772 14.37104072 11.82931727 Explanations: Return and risk: A risk is the likelihood that the expected return would be different from the actual return. Return can either be a loss or a profit. Profitability: Profitability is the potential of a business to yield gain or profit. Profitability is measured by the profitability ratios like profit margin, return on assets ratio, and return on equity ratio. Return on capital employed: Return on capital employed is the return that the company earns form the amount of money that it has invested in the business. The graph shows a downward trend which indicates that there has been a decrease in the % of the return on the capital employed. This is not good for the company. The main reason for the same were the increase in the profit and increase in debt and equity. Return on equity (ROE): ROE are the earnings that the company earns by investing the funds of the shareholders in the business. The more the return on equity, the better is the profitability of the business. It is arrived at by dividing the net income by the average of opening as well as the closing balance of the shareholders equity. The graph shows a downward trend which indicates that there has been a decrease in the % of the return on the equity of the shareholder. This is not good for the company. The reason for the same could be an increase in the net profit and increase in the equity. Profit margin ratio: It is the ratio that is expressed between the net income that is earned by a company and the sales that are affected during that period. It is arrived at by dividing the net income by sales. The graph shows the ratio to be at the same level. The reason for the same could be the increase in the net profit and revenues. There has been a reduction in the amount of the gross profit. The reason for the same could be the rise in the revenue but not the same level of increase in the gross profits. Current ratio: Current ratio is the measure that tells us as to what extent the current assets are able to pay off the current liabilities of the company. It is arrived at by dividing the current assets by the current liabilities. The graph shows an increase which is a good thing since the company will be able to meet its obligations easily. The reason for the increase could be the rise in the current assets and current liabilities. Acid test ratio: Quick or the acid test ratio is the measure to determine the extent to which the current assets, except inventory, are able to pay off the current liabilities of the company. It is arrive at by dividing the sum of cash, accounts receivables and short term investments by the current liabilities. The graph shows an increase which is a good thing since the company will be able to meet its obligations easily. The reason for the increase could be the rise in the current assets less inventory and current liabilities. Inventory turnover ratio: It is a measure that estimates the number of times a company replaces its inventory during a year. It is arrived at by dividing the cost of goods sold by the average of opening and closing inventory. When we divide the inventory by the cost of sales multiplied by 365, we get the number of days that are taken to convert the inventory into sales. The graph shows an increase in the number of days. This shows that the company is now taking more days to convert its inventory into sales. The reason for the same was increase in inventory and increase in the cost of sales. Accounts receivable turnover ratio: It is a measure through which the company estimates the number of times the company collects the balance in the accounts receivables account. It is arrived at by dividing the sales by the average of opening and closing accounts receivable. When we divide the debtors by the revenue multiplied by 365, we get the number of days that are taken to convert the accounts receivables into cash. The number of days have decreased which indicates that the company is able to convert its receivables into cash much faster now and therefore, enjoys a good cash position. Accounts payable turnover ratio: It is a measure through which the company estimates the number of times the company pays the balance in the accounts payable account (to its suppliers). It is arrived at by dividing the purchases made during the year by the average accounts payable. When we divide the creditors by the cost of sales multiplied by 365, we get the number of days that are taken to convert the accounts payables into cash. The graph shows a decrease which indicates that the company is paying off its creditors faster now. Gearing ratio: This is the ratio that shows the degree to which the firm's activities are funded by owner's funds versus creditor's funds. The more the ratio, the more riskily is the company. The gearing ratio of the company has deceased which indicates that the company is less risky now. Interest coverage ratio: It is the ratio used to determine the ease with which the company is able to pay off the interest on outstanding borrowings. It is arrived at by dividing the earnings before interest and taxes by the interest expense. The ratio has increased which is a good sign is since, it merely shows that the companys revenues are able to cover the interest. Conclusion and recommendations: The ratios that have been calculated above shows that the company has suffered a fall in its performance but it is able to cover its interest expense by more number of times. The company must focus on reducing its expenses. It must start looking for the ways through which the costs could be reduced by switching off to the less costly options that are available in the market but at the same time, must never compromise on the quality of the services and the products that it offers. The company must focus on increasing its profit amount since the financial reports shows an increase in the equity and debt only and no corresponding increasing at par with the profit margin. The company must concentrate on the ways through it can increase its profits since there has been a continuous increase in the equity but no corresponding increase in the profit. As the result, the ratio has reduced. The company must offer its customers discounts, payment options, etc. so that it can convert its inventory into sales at a much faster pace. References: Boeing.com, (2015). Boeing: Boeing in Brief. Retrieved 8 February 2015, from https://www.boeing.com/boeing/companyoffices/aboutus/brief.page Boeing.com, (2015). Boeing: Culture Values. Retrieved 8 February 2015, from https://www.boeing.com/boeing/aboutus/culture/index.page? Boeing.com, (2015). Boeing: The Boeing Company. Retrieved 8 February 2015, from https://www.boeing.com/boeing/ hsprod.investis.com, (2015). Annual report 2010. Retrieved 8 February 2015, from https://hsprod.investis.com/ir/ule/pdf/Annual_report_2010.pdf hsprod.investis.com, (2015). Annual report 2013. Retrieved 8 February 2015, from https://hsprod.investis.com/ir/ule/pdf/ultra-ara-2013.pdf Talon, J. (2015). Boeing's soaring performance in 2013. The Seattle Times. Retrieved 8 February 2015, from https://blogs.seattletimes.com/jontalton/2013/12/31/boeings-soaring-performance-in-2013/ Ultra-electronics.com, (2015). Ultra Electronics | Group overview. Retrieved 8 February 2015, from https://www.ultra-electronics.com/about-us/group-overview.aspx Ultra-electronics.com, (2015). Ultra Electronics | Welcome. Retrieved 8 February 2015, from https://www.ultra-electronics.com/ White, G. (2011). Questor share tip: Good time to invest in under-rated defense company - Telegraph. Telegraph.co.uk. Retrieved 8 February 2015, from https://www.telegraph.co.uk/finance/markets/questor/8635545/Questor-share-tip-Good-time-to-invest-in-under-rated-defence-company.html