Luxury Retail Development in Hong Kong and Macau Assignment

Luxury Retail Development in Hong Kong and Macau - Assignment Example The paper highlights on the significant role that marketers play and even some of the tactics that they apply to meet their objectives.As the report highlights in the next five to seven years, China is expected to overtake Japan and become the world’s largest luxury market according to a report by Lu.Two administrative regions of China, that include Macau and Hong Kong are the key indicators of the current surge in luxury retail market in the country. Demand for luxury goods in these two cities have been observed to be on the rise despite economic slowdown, which had severe effects on major markets in the world including China. Lucrative market in Hong Kong and Macau in addition to consumers’ increased buying power has lured international luxury companies to make investment in these two markets. This essay will provide an assessment of luxury retail development in Hong Kong and Macau in relation to evolution of luxury retail market in these two cities and marketing stra tegies, which are being employed by businesses parties in the industry.  Early 1990s marked the development of luxury retail market in China. Prior to 1980s, government restrictions hampered introduction of western goods and services in the country. Consequently, internationally established luxury companies could not be able to penetrate the Chinese market.  Majority of households in the country including those in Hong Kong and Macau had lower purchasing power.

See below Essay Example | Topics and Well Written Essays - 2500 words

See below - Essay Example dequacy in addressing the socio-cultural, political as well as religious concerns in the belief that learning English entailed adopting the western culture and social practices, and the fear that the predominance of English could prove to be detrimental to the mother tongue of the home country. The framework deals with the problems and prejudice by focusing on the English language alone and delinking it from the western culture or customs. In fact, it goes a step further and reiterates in no uncertain terms that English has now firmly entrenched universally as a global language, making way for pronunciation of English words and sentences clearly and distinctly in the local phonetics rather than emphasize on the European or American accent, and also makes a case for the desirability of synthesizing the language with the local phonemes. This serves to give special status to the culture as well as the language by branding it as ‘Korean English,’ ‘Nigerian English,’ and so forth. Language teaching came into its own as a profession in the last century. Central to this process was the emergence of the concept of methods of language teaching. The method concept in language teaching-the notion of a systematic set of teaching practices based on a particular theory of language and language learning-is a powerful one, and the quest for better methods preoccupied teachers and applied linguists throughout the 20th century. That search was not only for better methods but ideally a single method generalized across widely varying audiences, that would successfully teach students a foreign language in the classroom. People have approached language learning in many ways over the years. The self directed language learner or language teacher may well ask What approach should I use? Such a person might ask " What method should I use ? Whats the difference between an approach, a technique and a method ? In 1963, applied linguist Edward Anthony defined the terms